Day 1 - Monday 20 March - University of Western Australia Drivers of Growth - Industry Clusters Gap Analysis

Cluster Synopsis  1. Educational Campus-Communities  2. Research - St Andrews / Kansai / Hyogo Links  3. Tourism Leveraging - Beaches / Golf / Parks  4. Lead Professional Services  5. Endogenous Self-Containment  6. Export Leveraging - SURD  7. Lifestyle - Recreation / Arts / Culture  8. Inherent Employment  9. Advanced Manufacturing 10. Value Adding to Natural Resources 11. Biotechnology, Health and Medicine 12. Infrastructure / Construction

Key Questions Completeness: Should we add or delete any of the sub-clusters? Quick Wins: What opportunities does this cluster present for securing a business in the next 1 to 3 years? Key Issues: What key issues may block us from achieving a quick win? Ranking: Rank on a scale of 1 to 12 the priority of this cluster as: - A quick win candidate - A strategic candidate

1. Educational Campus-Communities

Completeness	Quick Wins
Sub Clusters Aquituclture/Marine Arts, Media, Film Agriculture, Agribusiness	One major institution to commit to the area over the next 12 months. Eg. Fisheries
Key Issues	Ranking
Federal dollars for project of national significance. Market St Andrews as a viable investment destination. Development of telecommunications/transport infrastructure (freeway/Marmion/rail). What are you talking about? Where and what universities should be involved? Autonomous institution is needed which serves the different needs of community WA can’t attract overseas students (1.2% of those to Australia) – mining, oil, gas and CSIRO Visas don’t permit access to market we need Articulated education services from existing institutions Costs of infrastructure for these is impossible Current closing of university facilities wide Opportunity : new seamless education and training model to be demonstrated Act of Parliament for institutions to operate across the boundaries of education/employment and training The power lies with the St. Andrews project to put pressure on Gov’t for $’s and places to serve international markets and the local market.	Quick Wins = 4 (1-12) Strategic = 1 Critical (1-12)
	Other Notes

2. Research - St Andrews / Kansai / Hyogo Links

Completeness	Quick Wins
Generate Government enthusiasm (commitment at all 3 levels of government.)	Linking of plantations with environmental science research and development businesses Ie. Funding from Japanese Corporations, eg. Carbon credits
Key Issues	Ranking
Superior skill level to attract International Companies Australian business that can offer the highly skilled globally-faced worker. Global telecommunication network reliable/cost effective Limit research and development Co ordination of Marketing effort between Government/Tokyu – strategic vision Fuel cell development for renewable energy Alternative energy generation	Quick Wins = 5 (1-12) Strategic = 3 (1-12)
	Other Notes

3. Tourism Leveraging - Beaches / Golf / Parks

Completeness	Quick Wins
Study tours (interpreters/expertise, etc) Transport (ferry/helicopter) modes Eco tourism Competitive element bird watching/animal watching = tourism niche milking tiger snakes	National park (accommodation) Marina up-grade Two Rocks shopping centre up-grade Aquaculture (eco-tourism) Golf course Packaged study tours (international market) Surfing/triathlon (unique events) (branding) Wild flower tours Dolphin training – for local visitors Outdoor event Conference/convention/retreat Environment centre (with accommodation) (school kids and others)
Key Issues	Ranking
Marketing/a product (why to there?) Co-ordination/image Planning/auditing attractions (develop locality map) Access (standards) Identify Champions (lobbyists for area) Creating communities Promote minimum hassle holiday (Club Capricorn)	Quick Wins = High (1-12) Strategic = High (1-12)
	Other Notes

4. Lead Professional Services

Completeness	Quick Wins
Communication technologists Infrastructure	Image & reputation development On site representation for all consultants and contractors (big scale)
Key Issues	Ranking
Housing Transport Education (general infrastructure) Community consultation *** Smell (seaweed) Re-defining sea wall Image ***(keep informed – community newsletter)	Quick Wins = Low - Short term (1-12) Strategic = High - Long Term (1-12)
	Other Notes

5. Endogenous Self-Containment

Completeness	Quick Wins
A follower – not a leader. Before it evolves, do we need a better social structure? Concept is more than home offices. - Home delivery services - Impact of e-commerce Security/law and order issues Recycling plays a major role and symbosis	Home office approvals and urban design Importance of marina and village and could assist symbiosis. Household outsourcing franchising opportunities.
Key Issues	Ranking
	Quick Wins = (1-12) Strategic = (1-12)
	Other Notes

6. Export Leveraging - SURD

Completeness	Quick Wins
Can St Andrews out perform already high degree of quality urban development? Must adapt project. Many major features make it attractive. Is it enough? But enough to make a start and apply world standards. There is a human resource issue to be addressed. Time zones advantage. – Access! Construction implementation issues.	Limited – it is a long term strategy given to resourcing issues. Also need to estimate creditability. Foundation for rapid growth. Marmion Avenue extension issues versus extension of Mitchell freeway
Key Issues	Ranking
	Quick Wins = (1-12) Strategic = (1-12)
	Other Notes

7. Lifestyle - Recreation / Arts / Culture

Completeness	Quick Wins
Active sport – gyms, sailing, fishing, swimming pools Building on natural environment Natural history Aquatic - Whales History Caves	Event based – windsurfing Film locations Marina’s – ‘blessing of the fleet’
Key Issues	Ranking
Will tend to lag community Competition from established communities for scarce dollars Cost with small community base.	Quick Wins = 4 (1-12) Strategic = 9 - 10 (1-12)
	Other Notes

8. Inherent Employment

Completeness	Quick Wins
Local trades – carpenters Professionals – doctors, lawyers, etc Commonweath government Banks	Relocation of government agency
Key Issues	Ranking
CB training government commitment Private sector requires economic return before investing. Tends to lag until community established	Quick Wins = 7 (1-12) Strategic = 4 - 5 (1-12)
	Other Notes

9. Advanced Manufacturing

Completeness	Quick Wins
Sub Clusters Resources industry equipment & Manufacture & process design & engineering Software manufacture & design Agriculture - Agri Horti Viti Aqua Renewable Energy	No existing base High capital value High expertise High labor costs
Key Issues	Ranking
Industry Feedback How to attract advanced manufacturing? Buy them, free land, tax relief - across board? May be able to put defence industry in - close proximity to Pearce Airbase – link with research cap. Why doesn’t TKK parachute an industry into area to kick off project and advance manufacturing facility? Markets (and value quoted) are domestic only Transportation and infrastructure is major issue for development. Must have federal government involvement to create potential defence industry and incentives for advanced manufacturing. Natural resource = ocean value add = desalination. May allow skills base to be built up. Tie into E-Commerce network. Wind energy may be worth looking at but has to be connected to grid area intensive and very competitive, may be attractive as a best practice community design. Why continue extending Perth North? Great stretch of coastline.	Quick Wins = Low (1-12) Strategic = (1-12)
	Other Notes
	Buy in with $ anything suitable Argument – no votes where there are no people

10. Value Adding to Natural Resources

Completeness	Quick Wins
Sub Clusters Aquaculture Viticulture Light Industry support for this cluster Renewable Energy (solar, wind, tidal, nuclear effluent)
Key Issues	Ranking
Obstacles: Poor transport links to hinterland/source & destination Road & Rail in Road, Rail, Air and Sea Out Advantages: Close horticulture hinterland Existing aquaculture Existing marina Industry Feedback Is information correct? Why isn’t unavailable energy included? Gas, Solar Mineral processes excluded? Want manufacturing as far away as possible from residential development. Should nuclear energy be looked at again - within TKK site? Furniture production not a smart industry, united/boutique industry. Why not go to Indonesia where labour cheaper and may have better access to timber. Aquaculture better served further north or south. Why? Tidal factor may be one prawns need warmer climate and salmon - cooler. Delete timber as sub-cluster. Renewable energy - Aus has $800m greenhouse gas communities. Need environmentally friendly renewable resource, may be quick win as, low greenhouse gas. Knowledge creation exportable - could export. Horticulture – Agricultural Dept have designated Carabooda as prime horticulture area. Add application for processing - not growing (vacuum packing, freezing). Projected market is very small - $65m in 10 years should be one because turnover. Query if any industry viable. Major issue that no infrastructure - rail head, port (sea) air port and road. Logistics problem. Figures need to be checked. No confidence in item. Value add seems to high. Water resource adequate but not good. OK for local community but not manufacturing desalination still expensive but could be value proposition to add pipelines.	Quick Wins = 1 - 3 (1-12) Strategic = 9 - 12 (1-12)
	Other Notes
	Job creation over time likely to plateau after 10 years

11. Biotechnology, Health and Medicine

Completeness	Quick Wins
Health & Medicine Absence of marine-biotechnology relationship Note strong link to (10) – Value adding to natural resources Consider "wellness" as well as "health" Health/Medicine Utilise past 55yrs: work/health environment Provide medical/health services as incentives Local medical delivery system: after Joondalup Biotechnology Seed redevelopment (biotech search just established at Joondalup) Develop on from Aquaculture facilities Biotech Creditable Seed crop/aquaculture – target markets – existing specialisation, utilise Aq Dept skills Need laboratory skills/qualified employees Develop applications for use of biotech developments	May be limited ‘quick wins’ through marine (eg abalone farms) biotechnology/agriculture (seed) dvt Biotechnology generally requires significant infrastructure Promotion of ‘retirement wellness’ Courses in lifestyle management/learning to change/’retirement degrees’ Build off/packaging assets : golf (courses), marine, University 3rd age ‘Export’ : tailored packages
Key Issues	Ranking
Blocks Biotechnology : infrastructure (especially knowledge/people) and lack of drivers Health : willingness to invest in residential/education/marketing etc infrastructure	Quick Wins = 1 - 2 for health/wellness (1-12) Strategic = (1-12)
	Other Notes

12. Infrastructure / Construction

Completeness	Quick Wins
A drive for others – education and sustainability Holistic environmental management	Chicken and egg – need development/growth to promote infrastructure? BLOCKS - Query uniqueness of this area?
Key Issues	Ranking
Need to develop new concepts from the new millenium. value system as basis for community Network university to be globally networked Create differentiation – not just at physical level, but at social/cultural level. key is integrating family and work, integrating work and community Infrastructure replaced with electronic transfers/warehousing/transfer	Quick Wins = dependent on others (1-12) Strategic = (1-12)
	Other Notes